YouTube expands short films to more surfaces on mobile and desktop

YouTube is starting to display Shorts videos on more surfaces on mobile and desktop, including a dedicated carousel in the trending section.

Expanding the visibility of short films has the potential to amplify their reach, as they can now be discovered in more places on the YouTube website and app.

This is Shorts’ first significant update this year, which is notable as there has been a lull in the rollout of new features.

YouTube Shorts launched in 2020 with a lot of hype, followed by a series of rapid updates throughout the following year.

Updates have since slowed, although it looks like Shorts is back on YouTube’s radar.

These updates may also put Shorts on the radars of many new viewers. Here’s a look at what’s changing.

YouTube shorts shelf in trending page

YouTube’s trending page gets a dedicated carousel for short videos — or what the company calls a shorts shelf.

With the addition of the Shorts shelf, short videos will be filtered out from the trending videos list.

Now Shorts will appear at the top of the page in its own carousel.

The goal behind this change is to improve the overall trending page experience, although it also has the effect of making Shorts more discoverable.

The Shorts shelf will show the most popular videos in a user’s location.

YouTube is starting to roll it out in the US, UK, Canada, Australia, Brazil, Germany, India, France, Indonesia, and MENA (Middle East and North Africa), with other regions to follow.

YouTube short films on the web for desktop and mobile

Shorts gain visibility on desktop and mobile browsers with the addition of a new tab and homepage carousel.

With this update, YouTube aims to create a more consistent experience for Shorts across all surfaces.

Previously, shorts were more visible in the YouTube app than on the YouTube website.

It is now easier for users to discover and watch Shorts on desktop, tablet and mobile web.


Source: The YouTube Creators Insider

Feature image: Kaspars Grinvalds/Shutterstock