Oktoberfest, other events get funding approved by La Mesa City Council

La Mesa Oktoberfest is just around the corner, back in person after last year’s virtual festival due to COVID-19 concerns.

Last week, La Mesa City Council agreed to fund the event – and others – through the city’s Village Enhancement Fund, which relies on revenue from parking meters to support activities in the center. city.

Officials have allocated $ 99,440 to support Oktoberfest, Holiday in the Village, weekly summer auto shows and an advertising campaign for the village.

The Village Enhancement Fund started in September 2019 as a pilot program. It is funded from 50 percent of annual net parking revenue from meters around the city center. Its sole purpose is to encourage continued investment in the downtown village and create more entertainment opportunities for residents and families.

The program allows nonprofits and private businesses to apply for funds to fund events, promotions, programs and advertising to benefit downtown businesses.

In addition to the $ 30,500 earmarked for this year’s Oktoberfest, city council also approved $ 40,000 for this year’s La Mesa Village Association vacation, $ 10,000 for auto shows. summer weekly LMVA in 2022 and $ 18,940 for a two-year advertising campaign by LMVA starting in 2021.

This year’s 48th Oktoberfest will take place from 4 p.m. to 10 p.m. on Friday, October 1; from 10 a.m. to 10 p.m., Saturday October 2; and from noon to 8 p.m. on Sunday, October 3. The event is free, but there is a charge for admission to one of the three on-site beer gardens.

Over 100,000 visitors typically attend the annual event.

On tap events include three separate beer gardens with chanting, live music, board games, a corn hole, and interactive games including yodeling, beer and bratwurst contests.

There will also be a sausage throwing contest and a chicken dance. There are also plans for an inflatable pretzel relay race and a “Mr. and Mrs. Oktoberfest” race.

A “beer hall” on Palm Avenue will have televisions set up to watch college and NFL games as well as food services including bratwurst, schnitzel, potato pancakes, giant pretzels and beer. apple strudel.

Nearly 50 food vendors and over 60 other vendors – from crafts to Tupperware – will sell items along a six-block stretch, including parts of La Mesa Boulevard and several side streets that will be closed. to automobile traffic.

For the younger ones, there will be a “German Karneval” on Palm Avenue between La Mesa Boulevard and Lemon Avenue with carnival games, temporary tattoos, bouncy houses, balloons, a bungee trampoline. , cartoons, inflatable slides and a Ferris wheel. Event planners are also planning to organize treasure hunts.

Dogs on a leash are allowed on the site, with the exception of the interior of the beer gardens. There will be a Dackeldorf Dachshund Village with a variety of activities such as dog races, a fashion show, competitions and prizes for dogs of all types.