LinkedIn has rolled out a series of new updates with the goal of enabling the discovery of meaningful conversations and expert insights, while giving users a new way to share posts and improving group safety.
LinkedIn’s new updates come in light of changing macro trends and strong job search activity.
Discovering voices and conversations
LinkedIn is testing a dedicated hub that would allow users to discover trending conversations aligned with user interests and feature a collection of newsletters and videos, as well as events hosted by Linkedin’s editorial team. This new update was designed in response to an upsurge in user behavior towards sharing knowledge, ideas and support posts, there was a 2X increase in the number of people engaged in this activity.
Leadership, career paths, design thinking technology, DEI, remote work, various skills and professional interests are all discussed on the platform and often garner expert opinions, it’s why LinkedIn is experimenting with new ways to help users discover relevant news, conversations, and the voices of people and organizations.
Meet the recruitment team
‘Meet The Team’ is a new section on the details page in the Works section, which allows candidates to introduce themselves to hiring managers or HR managers and get in touch with them. This part of the page shows the job poster, i.e. the recruiter and the recruiting team members who have shared the job. It will also show mutual and 2nd degree connections to facilitate conversations. LinkedIn mentions that meeting with the recruiting team can be an effective way to learn more about the role and increase the chances of standing out as a candidate.
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The platform has rolled out a new kind of format, called Carousels, to help professionals express themselves in a more visually compelling way. Carousels will allow members to create and share content best suited to educate and engage their professional audience. It allows users to mix texts, images and videos to reach the community in a visually appealing and swipeable way. Additionally, users will be able to add clickable links to content so they can drive traffic to longer content. Thousands of creators around the world, including a small group of Page admins, have early access to test and refine carousels. All members will have access to this innovative new format this fall.
To help members track their life and career milestones and foster a connection, the platform is experimenting with an all-in-one experience that will surface all job changes, birthdays, and work anniversaries. in one place, so they never miss an opportunity to reconnect and celebrate their relationships.
To help organizers streamline the acceptance of potential group members, LinkedIn launched criteria-based acceptance to save time and set certain criteria; at the same time, the platform will also allow organizers to write a personalized welcome note for new members on their first group visit.