by: Austria Masim
Jul 11, 2021
Amidst the instability and uncertainty, 40,000 headliners traveled to Southern California July 3-4 to participate in sold-out Insomniac Events, the inaugural installation of its Day Trip Festival. intoxicating and home-centered.
After 18 months of extended COVID-19-related festival and show closures, venue restrictions and the unexpected postponement of EDC Las Vegas, Insomniac founder and CEO Pasquale Rotella has relied on adaptability that he and his brand of events – including in space – have been brought in on several occasions to exercise during the evolution of COVID-19 to lead the day trip from his location of originated at the LA Waterfront in San Pedro au Lot in Hollywood Park at the NOS Events Center in San Bernardino. As with all date, talent, and venue changes over the past year and more, the two-time change of venue sparked concern among ticket holders, but Insomniac allayed any concerns with the caliber of the production. of the event. and its refund policy. Insomniac not only offered to reimburse all ticket holders who did not wish to attend the event after the announcement of their move to the NOS Events Center, not to mention the reimbursement of expenses related to Airbnbs, flights and other non-refundable accommodation. Later would come the extension by Insomniac of a free token to one of the brand’s 2021 festivals not yet complete.
The user-friendly display embodied the ‘PLUR’ character and mindfulness of the Insomniac brand experience, as Rotella made sure that all headliners had access to an option that suited them best while ensuring that the show would go on for all who could attend. And, he did.
Responding to Californian music fans’ long unmet need to dance and groove the night away, Day Trip has claimed the historic title of being SoCal’s first music festival after the pandemic. The fourth weekend of July event occupied the 180,000 square foot venue, transforming it into a house music heaven with two stages featuring the sounds of MEDUZA, Tchami, Marshall Jefferson, Chromeo, AC Slater, SIDEPIECE , Wax Motif, Dombresky, Dancing astronaut Artist to watch in 2021 is John Summit, as well as some of the genre’s leading female figures including Nora En Pure, Sofi Tukker, VNSSA, J. Worra, LP Giobbi, Nala and Honeyluv.
Going from a daytime themed pool party to an underground nightclub, the unfeigned Insomniac devotees have left it all on the dance floor throughout the celebratory weekend as the scenes Deep End and High Tide matched each artist’s output to the alluring sets of the two stages. With less than four days to prepare, Insomniac has transformed the NOS Events Center into its wonderland by decorating the Day Trip festival grounds with eye-catching neon decor, glittering disco balls, giant giraffes, a Ferris wheel, and flamingos filled with air that could be found in crowds.
But perhaps the most memorable example of this fun weekend was when 200 automated drones lit up the night sky, displaying the phrases “WE’RE BACK, BABY” and “House Music All Day Long” in sync with the night sky. above the two scenes. Against all odds and in the shadow of doubt, Insomniac managed to bring Day Trip together, giving headliners a much-needed comforting moment after nearly a year and a half of inactivity. An upbeat look at everything the brand will continue to do for the foreseeable future as Insomniac prepares for HARD Summer, Beyond Wonderland, Nocturnal Wonderland, EDC Las Vegas, Escape Halloween, and more headliners can take Day Trip LA assuring that Insomniac is backing up and firing all cylinders more deftly than ever.
Featured Image: Ivan Meneses